I've written in the past about how credit unions can better reach millennials. The truth is, the millennial opportunity is a well-known one for credit unions. The generation shows a high loyalty for socially responsible, community-oriented brands and are willing to spend more supporting those brands. Contrary to popular belief, Pew Research indicates their top priorities are being a good parent among other family-oriented concerns. Credit unions and millennials should be a match made in heaven.
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Topics: Content Marketing, Strategy & Planning, Trends & Analysis, Uncategorized