You are here: Home / Lake One Blog

You are here: Home / Lake One - Digital Marketing, Inbound Marketing Blog

2016 Credit Union Digital Marketing Trends: Part 2

Posted by ryanruud on Jan 18, 2016 2:03:38 PM

Last week we pulled together our favorite articles from across the digital marketing community. All articles looked forward at what 2016 might hold for digital marketing. Today we look ahead at where we think credit unions are going in the year ahead. These are some of the trends you'll see us discuss on this blog in the year ahead.

Read More

Topics: Trends & Analysis

2016 Digital Marketing Trends Your Credit Union Should Watch

Posted by ryanruud on Jan 8, 2016 10:09:31 AM

The holidays have come and gone in a flash. Left in their wake is a new year.  A clean slate. No matter where you are in your credit union's digital marketing journey, the year ahead is loaded with potential. As the year unfolds, we'll see new tools, tactics and strategies for reaching new members and growing share of wallet.

Read More

Topics: Trends & Analysis

In The Media: Credit Union Times - How Each Generation Improves Member Experience

Posted by ryanruud on Jul 21, 2015 8:30:22 AM

Reaching millennials isn't a hidden, hot topic among credit unions. It's all hanging out there and has been for quite some time. In a July 2015 Focus Report, the Credit Union Times dives into different ways of thinking about Gen X and Gen Y and their roles as members, employees and board members. Credit Union Consulting Group Founder & CEO, Ryan Ruud, shares perspectives that instead of trying to reach younger generations, credit unions should look at what can be learned about these generations that will influence the entire member experience regardless of generation.

Read More

Topics: Company, Digital Member Experience, Trends & Analysis

5 SEO Opportunities Your Credit Union Can Seize This Month

Posted by ryanruud on Jul 14, 2015 8:30:14 AM

One of the most frequent digital marketing questions credit unions ask us at the Consulting Group is how can my credit union improve its organic search presence.

Read More

Topics: Digital Member Experience, Search, Strategy & Planning, Trends & Analysis

Revisit Your Credit Union's Millennial Strategy

Posted by ryanruud on Jun 30, 2015 5:00:00 AM

I've written off and on about credit unions and millennials. I've had the privilege to speak to credit unions and leagues/associations on the topic. Mostly, I think because I'm unabashedly a Millennial myself. Albeit on the older end of the spectrum.

Read More

Topics: Strategy & Planning, Trends & Analysis

Leveraging Digital to Reach Your Credit Union's Hispanic Field of Membership

Posted by ryanruud on Jun 23, 2015 8:35:05 AM

The U.S. Hispanic population continues to be a rapidly growing segment of super consumers and one that is increasingly digitally savvyU.S. census data shows that since the 1970s, the population of Hispanics in the United States has grown 592%. In the first decade of the 2000s alone, Hispanics made up more than half of total U.S. population growth.

Read More

Topics: Online Advertising, Strategy & Planning, Trends & Analysis

Credit Unions: Help out Millennial Dads

Posted by ryanruud on Jun 16, 2015 10:00:00 AM

I've written in the past about how credit unions can better reach millennials. The truth is, the millennial opportunity is a well-known one for credit unions. The generation shows a high loyalty for socially responsible, community-oriented brands and are willing to spend more supporting those brands. Contrary to popular belief, Pew Research indicates their top priorities are being a good parent among other family-oriented concerns. Credit unions and millennials should be a match made in heaven.

Read More

Topics: Content Marketing, Strategy & Planning, Trends & Analysis, Uncategorized

"Mobile Friendly" and Your Credit Union: Lessons From Google's New Search Algorithm

Posted by ryanruud on Apr 30, 2015 4:44:22 PM

Read More

Topics: Online Advertising, Trends & Analysis

Facebook's $19 Billion Bet and Why Credit Unions Should Care

Posted by ryanruud on Feb 21, 2014 9:09:13 AM

What can you buy with $19 billion? If you're Mark Zuckerberg you buy the latest and greatest mobile messaging start up, WhatsAPP. WhatsApp has a user growth rate that exceeds that of Zuck's own social network, Instagram, Skype and Gmail. The acquisition has drawn attention from all sorts of analysts and pundits from a variety of industries. But Credit Union marketers, technologist and executives should pay attention. Here's why.

Read More

Topics: Trends & Analysis

Subscribe to Email Updates