Happy new year! as we head into 2017, we have 12 months of opportunity ahead of us. With all that runway, and lots of goals to accomplish, how do you plan to move the needle this year? Consider adding a few modern marketing strategies to your game plan this year. Here are a few to consider whether your goals are to drive awareness, leads or revenue. If you're wondering what modern marketing is, in a nutshell, it's marketing that is measurable, scalable and accountable. But you can read more about how we define what modern marketing is here. 

Modern, measurable marketing. Sounds like a catchy tagline. But what is modern marketing? Great question. At Lake One we have a strong opinion about what modern marketing is and are often asked about it. Whether it's what exactly would you say you do? 

One of the most frequent digital marketing questions credit unions ask us at the Consulting Group is how can my credit union improve its organic search presence.

I've written off and on about credit unions and millennials. I've had the privilege to speak to credit unions and leagues/associations on the topic. Mostly, I think because I'm unabashedly a Millennial myself. Albeit on the older end of the spectrum.

The U.S. Hispanic population continues to be a rapidly growing segment of super consumers and one that is increasingly digitally savvy. U.S. census data shows that since the 1970s, the population of Hispanics in the United States has grown 592%. In the first decade of the 2000s alone, Hispanics made up more than half of total U.S. population growth.

I've written in the past about how credit unions can better reach millennials. The truth is, the millennial opportunity is a well-known one for credit unions. The generation shows a high loyalty for socially responsible, community-oriented brands and are willing to spend more supporting those brands. Contrary to popular belief, Pew Research indicates their top priorities are being a good parent among other family-oriented concerns. Credit unions and millennials should be a match made in heaven.

All this week we’re diving into the strategy behind reaching specific audiences through your credit union’s social media efforts. Yesterday we discussed reaching millenials and today we’re looking at the underbanked: who they are and what their audience profile can tell us about the strategy for our content and social media marketing efforts.

All this week we’re diving into the strategy behind reaching specific audience through your credit union’s social media efforts. Yesterday we discussed the Mass Affluent and today we’re looking at the Millenials: who they are and what their audience profile can tell us about the strategy for our content and social media marketing efforts.

All this week we’re diving into the strategy behind reaching specific audience through your credit union’s social media efforts. Yesterday we talked about the importance of audience profiling to social media strategy and explored some of the questions you look to answer when building a profile.

This week we’re going to look at breaking down your social media efforts by who you’re reaching. If you’ve downloaded our Ultimate Guide To Social Media Marketing, the audiences we’ll be talking about later this week will sound familiar to you: The Mass Affluent, Millenials and the Underbanked.