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How-To Build Landing Pages That Convert

Posted by Ryan Ruud on Sep 27, 2016 3:52:48 PM

The landing page is the conversion foundation to your lead generation machine. No matter your industry, creating a landing page that conveys a strong offer and incents conversion is critical to driving opportunity. In fact, Marketing Sherpa research points to a 94% effectiveness rating for both B2B and B2C companies leveraging landing pages. 

While it's always a good idea to test and evolve your conversion funnel, including your landing page, where should your landing page get started? What are some of the best practices for creating a landing page that converts?

Here are some key compenents of highly functioning landing pages. 

Want the tips to go? Download our guide to building a lead generation machine. 

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Topics: conversion optimization, landing pages, lead generation

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