I've said in the past that I think content marketing is one of the greatest opportunities facing credit unions and other financial institutions when it comes to digital marketing. It serves both acquisition and retention efforts and is fuel to both increased organic search and paid advertising efforts.
Topics: Content Marketing
I've written in the past about how credit unions can better reach millennials. The truth is, the millennial opportunity is a well-known one for credit unions. The generation shows a high loyalty for socially responsible, community-oriented brands and are willing to spend more supporting those brands. Contrary to popular belief, Pew Research indicates their top priorities are being a good parent among other family-oriented concerns. Credit unions and millennials should be a match made in heaven.
Topics: Content Marketing, Strategy & Planning, Trends & Analysis, Uncategorized
78,000 retweets in the first 12 hours of your tweet. How would you like stats like that for your social marketing program? Not bad, eh? That’s about the total of retweets Arby’s gained from their tweet with the hashtag #Grammys on Sunday (January 26, 2014)
Topics: Content Marketing, Social Media, Strategy & Planning
Happy New Year, here's to a stand out 2014.
Topics: Content Marketing
Quality matters and if Google’s changes to its search algorithm wasn’t proof enough, Facebook’s recent changes to how it delivers content to a consumer’s newsfeed is affirmation that internet giants have made user experience a major priority in optimizing their content delivery and ad models.
Topics: Content Marketing, Social Media, Strategy & Planning, Credit Unions
