Happy New Year!

Reaching millennials isn't a hidden, hot topic among credit unions. It's all hanging out there and has been for quite some time. In a July 2015 Focus Report, the Credit Union Times dives into different ways of thinking about Gen X and Gen Y and their roles as members, employees and board members. Credit Union Consulting Group Founder & CEO, Ryan Ruud, shares perspectives that instead of trying to reach younger generations, credit unions should look at what can be learned about these generations that will influence the entire member experience regardless of generation.

The Credit Union Consulting Group's CEO, Ryan Ruud sounds off on the Credit Union Times website about the dangers of over-investment on "single acts of digital" and what the whole digital eco-system looks like for credit unions.