Happy new year! as we head into 2017, we have 12 months of opportunity ahead of us. With all that runway, and lots of goals to accomplish, how do you plan to move the needle this year? Consider adding a few modern marketing strategies to your game plan this year. Here are a few to consider whether your goals are to drive awareness, leads or revenue. If you're wondering what modern marketing is, in a nutshell, it's marketing that is measurable, scalable and accountable. But you can read more about how we define what modern marketing is here. 

Modern, measurable marketing. Sounds like a catchy tagline. But what is modern marketing? Great question. At Lake One we have a strong opinion about what modern marketing is and are often asked about it. Whether it's what exactly would you say you do? 

The landing page is the conversion foundation to your lead generation machine. No matter your industry, creating a landing page that conveys a strong offer and incents conversion is critical to driving opportunity. In fact, Marketing Sherpa research points to a 94% effectiveness rating for both B2B and B2C companies leveraging landing pages. 

While it's always a good idea to test and evolve your conversion funnel, including your landing page, where should your landing page get started? What are some of the best practices for creating a landing page that converts?

Here are some key compenents of highly functioning landing pages. 

Want the tips to go? Download our guide to building a lead generation machine.