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Preparing Your Credit Union for Social Media Blunders, Catastrophe and More

Posted by ryanruud on Mar 24, 2015 9:50:04 PM

Crisis lurks out there. It can be man-made or an act of God. Social media, unfortunately, is a risk factor. However, it's also one of a crises best cures.

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Topics: Social Media

Credit Union Social Media Strategy Series: The Underbanked

Posted by ryanruud on Mar 6, 2014 8:45:00 AM

All this week we’re diving into the strategy behind reaching specific audiences through your credit union’s social media efforts. Yesterday we discussed reaching millenials and today we’re looking at the underbanked: who they are and what their audience profile can tell us about the strategy for our content and social media marketing efforts.

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Topics: Social Media, Strategy & Planning

Credit Union Social Media Strategy Series: The Millenials

Posted by ryanruud on Mar 5, 2014 7:45:00 AM

All this week we’re diving into the strategy behind reaching specific audience through your credit union’s social media efforts. Yesterday we discussed the Mass Affluent and today we’re looking at the Millenials: who they are and what their audience profile can tell us about the strategy for our content and social media marketing efforts.

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Topics: Social Media, Strategy & Planning

Credit Union Social Media Strategy Series: The Mass Affluent

Posted by ryanruud on Mar 4, 2014 8:45:00 AM

All this week we’re diving into the strategy behind reaching specific audience through your credit union’s social media efforts. Yesterday we talked about the importance of audience profiling to social media strategy and explored some of the questions you look to answer when building a profile.

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Topics: Social Media, Strategy & Planning

Credit Union Social Media Strategy Series: Know Your Audience

Posted by ryanruud on Mar 3, 2014 11:45:00 AM

This week we’re going to look at breaking down your social media efforts by who you’re reaching. If you’ve downloaded our Ultimate Guide To Social Media Marketing, the audiences we’ll be talking about later this week will sound familiar to you: The Mass Affluent, Millenials and the Underbanked.

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Topics: Social Media, Strategy & Planning

How to Create a Social Media Policy for Your Credit Union (free template)

Posted by ryanruud on Feb 18, 2014 9:29:24 AM

In 2013 the FFIEC released guidance for credit unions leveraging social media in their marketing strategy. If your credit union hasn't ventured into the social space or if it's lacking a cohesive strategy you're missing out on an enormous opportunity  to reach key demographics.

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Topics: Social Media

Context: Glue for Your Credit Union's Social Media Strategy

Posted by ryanruud on Feb 11, 2014 9:50:37 AM

On my way to the office this morning I pulled up behind what looked like a corporate fleet vehicle. There were no markings on the back of the car that let me know what company I was following but there was a giant Facebook icon with a "like us" call to action on the bumper. On one hand I applaud Company "X' for really going "all in" on adopting social. On the other hand, it brings up a valid point in our ongoing series about social media and doing it well. We've talked about authenticity and monitoring with tools from the platforms themselves and other solutions as well.

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Topics: Social Media

7 Tools to Tackle Social Media and Online Monitoring at Your Credit Union

Posted by ryanruud on Feb 5, 2014 8:30:45 AM

Last week we talked about the importance of monitoring your credit union brand online and in social media. Despite the regulatory concerns of the financial services industry, regular brand monitoring is good practice for every industry and we laid out three key objectives in monitoring your brand online to protect your brand and prevent fraud.

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Topics: Social Media

Native Tools to Tackle Social Media and Online Monitoring at Your Credit Union

Posted by ryanruud on Jan 30, 2014 8:30:00 AM

Late last year the FFIEC released their findings and guidelines for credit unions and social media use. A key finding was the need for consideration around social media monitoring. While the regulatory concerns that come with the financial industry add their own ingredients to the online mix, monitoring should be high on your list regardless of regulation in an industry.

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Topics: Social Media

The Value of Authenticity in Your Credit Union's Social Media Strategy

Posted by ryanruud on Jan 29, 2014 10:20:00 AM

78,000 retweets in the first 12 hours of your tweet. How would you like stats like that for your social marketing program?  Not bad, eh? That’s about the total of retweets Arby’s gained from their tweet with the hashtag #Grammys on Sunday (January 26, 2014)

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Topics: Content Marketing, Social Media, Strategy & Planning

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