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Leveraging Digital to Reach Your Credit Union's Hispanic Field of Membership

Posted by ryanruud on Jun 23, 2015 8:35:05 AM

The U.S. Hispanic population continues to be a rapidly growing segment of super consumers and one that is increasingly digitally savvyU.S. census data shows that since the 1970s, the population of Hispanics in the United States has grown 592%. In the first decade of the 2000s alone, Hispanics made up more than half of total U.S. population growth.

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Topics: Online Advertising, Strategy & Planning, Trends & Analysis

Credit Unions: Help out Millennial Dads

Posted by ryanruud on Jun 16, 2015 10:00:00 AM

I've written in the past about how credit unions can better reach millennials. The truth is, the millennial opportunity is a well-known one for credit unions. The generation shows a high loyalty for socially responsible, community-oriented brands and are willing to spend more supporting those brands. Contrary to popular belief, Pew Research indicates their top priorities are being a good parent among other family-oriented concerns. Credit unions and millennials should be a match made in heaven.

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Topics: Content Marketing, Strategy & Planning, Trends & Analysis, Uncategorized

In The Media: Credit Union Times - Credit Unions Face a Digital Conundrum

Posted by ryanruud on May 22, 2015 7:28:44 PM

The Credit Union Consulting Group's CEO, Ryan Ruud sounds off on the Credit Union Times website about the dangers of over-investment on "single acts of digital" and what the whole digital eco-system looks like for credit unions.

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Topics: Company

"Mobile Friendly" and Your Credit Union: Lessons From Google's New Search Algorithm

Posted by ryanruud on Apr 30, 2015 4:44:22 PM

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Topics: Online Advertising, Trends & Analysis

How to Build a Digital Member Experience Toolkit

Posted by ryanruud on Mar 27, 2015 3:45:00 PM

Credit Unions spend a lot of time thinking about member experience. Making sure members feel loved. Making sure members have access to the services they need. Making sure every interaction between members, branches and credit union employees provides a maximum impact, value and high-quality touch. The digital member experience is an emerging area for many credit unions but can be one of the highest impact areas. There is also some low hanging fruit here.

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Topics: Digital Member Experience

Preparing Your Credit Union for Social Media Blunders, Catastrophe and More

Posted by ryanruud on Mar 24, 2015 9:50:04 PM

Crisis lurks out there. It can be man-made or an act of God. Social media, unfortunately, is a risk factor. However, it's also one of a crises best cures.

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Topics: Social Media

Credit Union Social Media Strategy Series: The Underbanked

Posted by ryanruud on Mar 6, 2014 8:45:00 AM

All this week we’re diving into the strategy behind reaching specific audiences through your credit union’s social media efforts. Yesterday we discussed reaching millenials and today we’re looking at the underbanked: who they are and what their audience profile can tell us about the strategy for our content and social media marketing efforts.

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Topics: Social Media, Strategy & Planning

Credit Union Social Media Strategy Series: The Millenials

Posted by ryanruud on Mar 5, 2014 7:45:00 AM

All this week we’re diving into the strategy behind reaching specific audience through your credit union’s social media efforts. Yesterday we discussed the Mass Affluent and today we’re looking at the Millenials: who they are and what their audience profile can tell us about the strategy for our content and social media marketing efforts.

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Topics: Social Media, Strategy & Planning

Credit Union Social Media Strategy Series: The Mass Affluent

Posted by ryanruud on Mar 4, 2014 8:45:00 AM

All this week we’re diving into the strategy behind reaching specific audience through your credit union’s social media efforts. Yesterday we talked about the importance of audience profiling to social media strategy and explored some of the questions you look to answer when building a profile.

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Topics: Social Media, Strategy & Planning

Credit Union Social Media Strategy Series: Know Your Audience

Posted by ryanruud on Mar 3, 2014 11:45:00 AM

This week we’re going to look at breaking down your social media efforts by who you’re reaching. If you’ve downloaded our Ultimate Guide To Social Media Marketing, the audiences we’ll be talking about later this week will sound familiar to you: The Mass Affluent, Millenials and the Underbanked.

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Topics: Social Media, Strategy & Planning

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