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"Mobile Friendly" and Your Credit Union: Lessons From Google's New Search Algorithm

Posted by ryanruud on Apr 30, 2015 4:44:22 PM

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Topics: Online Advertising, Trends & Analysis

How to Build a Digital Member Experience Toolkit

Posted by ryanruud on Mar 27, 2015 3:45:00 PM

Credit Unions spend a lot of time thinking about member experience. Making sure members feel loved. Making sure members have access to the services they need. Making sure every interaction between members, branches and credit union employees provides a maximum impact, value and high-quality touch. The digital member experience is an emerging area for many credit unions but can be one of the highest impact areas. There is also some low hanging fruit here.

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Topics: Digital Member Experience

Preparing Your Credit Union for Social Media Blunders, Catastrophe and More

Posted by ryanruud on Mar 24, 2015 9:50:04 PM

Crisis lurks out there. It can be man-made or an act of God. Social media, unfortunately, is a risk factor. However, it's also one of a crises best cures.

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Topics: Social Media

Credit Union Social Media Strategy Series: The Underbanked

Posted by ryanruud on Mar 6, 2014 8:45:00 AM

All this week we’re diving into the strategy behind reaching specific audiences through your credit union’s social media efforts. Yesterday we discussed reaching millenials and today we’re looking at the underbanked: who they are and what their audience profile can tell us about the strategy for our content and social media marketing efforts.

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Topics: Social Media, Strategy & Planning

Credit Union Social Media Strategy Series: The Millenials

Posted by ryanruud on Mar 5, 2014 7:45:00 AM

All this week we’re diving into the strategy behind reaching specific audience through your credit union’s social media efforts. Yesterday we discussed the Mass Affluent and today we’re looking at the Millenials: who they are and what their audience profile can tell us about the strategy for our content and social media marketing efforts.

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Topics: Social Media, Strategy & Planning

Credit Union Social Media Strategy Series: The Mass Affluent

Posted by ryanruud on Mar 4, 2014 8:45:00 AM

All this week we’re diving into the strategy behind reaching specific audience through your credit union’s social media efforts. Yesterday we talked about the importance of audience profiling to social media strategy and explored some of the questions you look to answer when building a profile.

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Topics: Social Media, Strategy & Planning

Credit Union Social Media Strategy Series: Know Your Audience

Posted by ryanruud on Mar 3, 2014 11:45:00 AM

This week we’re going to look at breaking down your social media efforts by who you’re reaching. If you’ve downloaded our Ultimate Guide To Social Media Marketing, the audiences we’ll be talking about later this week will sound familiar to you: The Mass Affluent, Millenials and the Underbanked.

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Topics: Social Media, Strategy & Planning

Facebook's $19 Billion Bet and Why Credit Unions Should Care

Posted by ryanruud on Feb 21, 2014 9:09:13 AM

What can you buy with $19 billion? If you're Mark Zuckerberg you buy the latest and greatest mobile messaging start up, WhatsAPP. WhatsApp has a user growth rate that exceeds that of Zuck's own social network, Instagram, Skype and Gmail. The acquisition has drawn attention from all sorts of analysts and pundits from a variety of industries. But Credit Union marketers, technologist and executives should pay attention. Here's why.

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Topics: Trends & Analysis

How to Create a Social Media Policy for Your Credit Union (free template)

Posted by ryanruud on Feb 18, 2014 9:29:24 AM

In 2013 the FFIEC released guidance for credit unions leveraging social media in their marketing strategy. If your credit union hasn't ventured into the social space or if it's lacking a cohesive strategy you're missing out on an enormous opportunity  to reach key demographics.

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Topics: Social Media

Context: Glue for Your Credit Union's Social Media Strategy

Posted by ryanruud on Feb 11, 2014 9:50:37 AM

On my way to the office this morning I pulled up behind what looked like a corporate fleet vehicle. There were no markings on the back of the car that let me know what company I was following but there was a giant Facebook icon with a "like us" call to action on the bumper. On one hand I applaud Company "X' for really going "all in" on adopting social. On the other hand, it brings up a valid point in our ongoing series about social media and doing it well. We've talked about authenticity and monitoring with tools from the platforms themselves and other solutions as well.

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Topics: Social Media

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